Vision and Mission Statements and Core Values
When you decide to take a vacation, the first and sometimes most challenging part of the trip is figuring out where to go. Once you decide on the location, the next step is choosing how you are going to get there. Will you drive, fly, or take a train? Company principals, by the same token, must decide where the organization is going and how it is going to get there. These two choices form the basis—the company road map—that helps everyone involved stay on track and moving in the right direction. The company Vision Statement describes the destination, the kind of world the company is dedicated to living in and is committed to creating for everyone, similar to deciding your vacation location. The Mission Statement then describes how the company is going to accomplish this, similar to choosing what form of transportation to use for our vacation plans.